On October 4, 2012 Facebook achieved 1 billion monthly users, which means it is impossible to overstate the importance of using Facebook effectively for your business. With more and more people turning to Facebook for their daily interaction with friends and loved ones, it has also become a trusted place to get information on products, services and businesses.

What does this mean for you? It means using Facebook can connect you with thousands of potential customers. But the real value is the social interaction that comes with those connections and the meaningful relationships that you can build with your customers.

Consumers value businesses that go above and beyond in the products and services they provide, and having an active business page on Facebook goes a long way towards building that trust.

More importantly, consumers trust other friends and family members and a business’ other customers.  No one wants to be the first person to dance at a party, and no one wants to be the first person to buy a product. Interacting with customers on Facebook allows other potential customers to see that you’re trustworthy – because other customers have already trusted you!

Facebook provides a number of wonderful services and features that come built right in that will allow you to get the most out of the experience. From robust profile options and gallery features to offers to advertise, there are many ways to reach potential customers and grow your business with Facebook.