Pinterest is one of the fastest growing social networks today. Do a little searching and you’ll find amazing factoids like “100% of consumers only buy things they see on Pinterest.” Okay, I’m exaggerating there, but you will find startlingly stats about how much consumers rely on Pinterest when making buying decisions and about how much time they spend on the network. So it’s a given – your business cannot ignore Pinterest.
But Pinterest is challenging, especially time-wise. It’s really easy to lose lots of hours on Pinterest. To make matters worse, Pinterest does not provide a lot of feedback or analytics to measure just how well you’re doing and how much return you’re getting on that investment.
But there are tools out there to help you manage your Pinterest campaigns more effectively. Fortunately, Social Media Examiner has done the hard work of putting together a nice overview of the top 5 Pinterest tools, including my personal favorite Tailwind.
4 Pinterest Tools to Grow and Measure Your Pinterest Presence
That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis.
If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders.
Here are four tools worth consideration…