How do you know who to trust when it comes to Search Engine Optimization (SEO)? People act like it’s complicated, but it’s not.
Doing business online can be overwhelming at first, but it’s ultimately no different than any other type of commerce. Dot your i’s and cross your t’s and make sure you’re doing so in all areas of your business and you’re golden.
It’s like Accounting: there are Generally Accepted Accounting Principles – best practices that have been proven to produce results, and a wealth of resources to tell people how (Google GAAP and you’ll see what I mean).
Similarly, SEO on today’s Internet is no longer analogous to the dark ages of retail, when stores resembled flea markets, nobody had read Why We Buy, and the business of retail had no generally accepted principles or best practices.
Now, there’s an industry composed of professionals who can not only help you get good rankings on keywords and phrases that your customers are actually searching on, but know how to turn it into money.
The problem for most business owners is that there are also so many people telling you that they know how it’s done that it’s difficult to separate the wheat from the chaff.
How can you tell if your so-called consultant knows what he or she is talking about, and isn’t just another huckster selling hot air and happy pills?
Numbers. Metrics. Money. Proof.