One of the best (and worst) things about the internet is that it’s always open. Your potential customers can root around for information, products, and services at any time of the day or night. This means that your presence on the web needs to be in tip-top shape at all times. It’s quite likely that you have invested time and money into making sure your website presents your best business face, but your social profiles matter, too.

Having a well set up Twitter profile makes you look detail oriented, polished, and buttoned-up. The good news is, setting up your Twitter profile is quick and easy.

Adding your avatar

Your “avatar” is the square photo that sits in the corner of your profile and accompanies all your tweets. This image should be no larger than 300 px x 300 px and web optimized (for those of us not working in IT, that means 72 dpi and either a .png or .jpg file). This image should either be your logo or the most recognizable part of your logo. Remember that this is an important part of your branding, so don’t give in to the temptation to make this a photo you like.

Adding your company info

A lot of people make mistakes in adding information about their company that make it almost impossible to find them. For example, your Twitter handle and name should be your company’s, not your own (unless you operate under your own name). You should also make sure that your location and website are clearly visible and correct. Finally, take time to set your Bio, since this is where potential followers (and potential clients!) will look to see what you’re about. Like everything on Twitter, there is a character limit, so be sure to use your words wisely.

Your background and colours

Under the “Edit My Profile” section there is a tab for design, which allows you to make changes to the look of your Twitter page and profile. In order to make your profile recognizable to your customers, you want it to look consistent with your website and company colors. For business, plain and simple is best. Choose a color scheme that matches your logo, but steer clear of imposing background images. Overly ornate or busy backgrounds will distract clients from your carefully composed tweets and potentially prevent them from interacting with you.