Spend a few moments browsing any of the ever popular theme aggregation websites for a Wordpress theme and you'll see the same word over and over: responsive. This theme is responsive. Fully responsive. Now 50% more responsive! Okay, I made that last one up, but you get the point. Most themes are responsive these days and it's a major selling point for theme developers. But why is it so important that your website by responsive. In a nutshell, a responsive website is one that adapts to whatever device a user happens to be viewing that website on, be it a
Yesterday we talked about the value of consistent content (as opposed to tons of content) and today we'll talk about the most important tool in producing content... the editorial calendar. First, a few surprising facts about editorial calendars: 1. Many people do not have one and 2. Many people get all freaked out about the "editorial calendar" likes it's some sort of terrifying task involving filing forms in triplicate. Relax! It's a calendar. No, really. An editorial calendar is just a plan to remind you what you need to write about and when you need to do it. Basically, you're
Pinterest is one of the fastest growing social networks today. Do a little searching and you’ll find amazing factoids like “100% of consumers only buy things they see on Pinterest.” Okay, I’m exaggerating there, but you will find startlingly stats about how much consumers rely on Pinterest when making buying decisions and about how much time they spend on the network. So it’s a given – your business cannot ignore Pinterest.
Content, content, content. Write a blog post, send it to Twitter, make a status update on Facebook, snap a pic with Instagram, and Pin it. It's "content marketing" after all, which means you need reams and rivers of content, everyday, all the time! Right? Not so. Content marketing is still marketing. Content exists in the service of business goals, period. If you're, let's say, a widget manufacturer, your primary goal is to make widgets and sell them. If you spend all of your time producing content instead of widgets, you end up with an empty widget warehouse (and an empty
How do you know who to trust when it comes to Search Engine Optimization (SEO)? People act like it’s complicated, but it’s not. Doing business online can be overwhelming at first, but it’s ultimately no different than any other type of commerce. Dot your i’s and cross your t’s and make sure you’re doing so in all areas of your business and you’re golden.
You’ve got a business, you’ve got advertising, you’ve got stationery, you’ve got good word-of-mouth, you’ve got steady customers, you’ve got a website. Why do you need a mailing list?
According to Wikipedia, Analytics is the discovery and communication of meaningful patterns in data. That’s nice and all, but what does it mean in day-to-day terms?
Social Media presence is critical to the success of your web site. Social Media posts drive traffic to your site without requiring you to spend advertising dollars on placements, can go viral and provide a bigger impact, and are easy to maintain once you’re in the habit.
There’s something in the human soul that just loves a list, apparently. I say apparently, because really lists posts are what make the internet go ’round. Maybe it’s the inherent orderliness of a list or the fact that they’re so easy to consume in our otherwise hectic lives, but list posts are consistently the most popular kind of web content.
Location! Location! Location! In the traditional world of retail, location is everything. Online, INFORMATION is. Information serves the same role as location, which is to get traffic into your “store”.
Reports about mobile internet usage skyrocketing are pretty old hat by now. For every single site build we do at Broad Street Network, responsiveness - the fancy word for how does it look on a smart phone and a tablet - is a chief consideration. The same is true with email marketing - the final test before clicking send is to look at the mail on multiple phones. "Mobile" was once it's own separate category of marketing activity, but now it's just a fact of life. You're doing mobile marketing if you're doing digital marketing. But a new report from GlobalWebIndex
You know your business needs to be engaged in social media. You definitely have a Facebook page for your business and you probably have a Twitter account. Now what? Many small business owners suffer from the “build it and they will come” syndrome where social media is concerned. They set up a Facebook page, add some photos, and wonder why they don’t get hundreds of likes. They join Twitter and follow hundreds of celebrities who each have thousands of users, but wonder why no one follows back. In short, business owners often feel that they built it and no one came. So
Psst... want to know a secret that will help you get the most out of social media and make your social media presence easier to manage? We'll tell you the one secret social media professionals don't want you to know.
Make your social media campaigns more manageable by defining your social media style. Read on to find out what your social media style is.
It's a silly question, really. You definitely need effective SEO. Find out why.
Page rank isn't the be all and end all of SEO, but it is important to know where you stand. Find out how to determine your page rank.
The sort answer is Search Engine Optimization. But that's just the beginning of effective SEO. Read on to find out what else is important.
Facebook is increasingly important for brands and business. Find out the 3 things you can do today to use Facebook to drive sales and grow your business.
You've got a Facebook profile or page! Now what? Find out the 4 things you need to do to make your Facebook profile or page effective.
The difference between a Facebook profile and a Facebook business page can be confusing. Find out why it's important to understand the difference.
Learn about the 4 types of content that are proven to engage your audience and help you convert browsers to consumers.
Managing a Twitter account can be time consuming. Fortunately there are some tools to help you manage Twitter with a minimal investment in time. Read on to see our recommendations.
Twitter lists are a great tool to manage who you follow and track important users. Find out everything you need to know about Twitter lists and how to use them to drive your business.
The best way to get Twitter followers is to follow strategic users. Find out what kind of users you should be following and how to find them on Twitter.
Everything you need to know about setting up an effective Twitter profile that will draw your customers and drive your business.
Social media is all the rage, but don't forget your real world relationships. Learn how to make "Buddy Marketing" work for you and your business.