Spend a few moments browsing any of the ever popular theme aggregation websites for a Wordpress theme and you'll see the same word over and over: responsive. This theme is responsive. Fully responsive. Now 50% more responsive! Okay, I made that last one up, but you get the point. Most themes are responsive these days and it's a major selling point for theme developers. But why is it so important that your website by responsive. In a nutshell, a responsive website is one that adapts to whatever device a user happens to be viewing that website on, be it a
Yesterday we talked about the value of consistent content (as opposed to tons of content) and today we'll talk about the most important tool in producing content... the editorial calendar. First, a few surprising facts about editorial calendars: 1. Many people do not have one and 2. Many people get all freaked out about the "editorial calendar" likes it's some sort of terrifying task involving filing forms in triplicate. Relax! It's a calendar. No, really. An editorial calendar is just a plan to remind you what you need to write about and when you need to do it. Basically, you're
Pinterest is one of the fastest growing social networks today. Do a little searching and you’ll find amazing factoids like “100% of consumers only buy things they see on Pinterest.” Okay, I’m exaggerating there, but you will find startlingly stats about how much consumers rely on Pinterest when making buying decisions and about how much time they spend on the network. So it’s a given – your business cannot ignore Pinterest.
Content, content, content. Write a blog post, send it to Twitter, make a status update on Facebook, snap a pic with Instagram, and Pin it. It's "content marketing" after all, which means you need reams and rivers of content, everyday, all the time! Right? Not so. Content marketing is still marketing. Content exists in the service of business goals, period. If you're, let's say, a widget manufacturer, your primary goal is to make widgets and sell them. If you spend all of your time producing content instead of widgets, you end up with an empty widget warehouse (and an empty
How do you know who to trust when it comes to Search Engine Optimization (SEO)? People act like it’s complicated, but it’s not. Doing business online can be overwhelming at first, but it’s ultimately no different than any other type of commerce. Dot your i’s and cross your t’s and make sure you’re doing so in all areas of your business and you’re golden.
You’ve got a business, you’ve got advertising, you’ve got stationery, you’ve got good word-of-mouth, you’ve got steady customers, you’ve got a website. Why do you need a mailing list?
According to Wikipedia, Analytics is the discovery and communication of meaningful patterns in data. That’s nice and all, but what does it mean in day-to-day terms?
Social Media presence is critical to the success of your web site. Social Media posts drive traffic to your site without requiring you to spend advertising dollars on placements, can go viral and provide a bigger impact, and are easy to maintain once you’re in the habit.
There’s something in the human soul that just loves a list, apparently. I say apparently, because really lists posts are what make the internet go ’round. Maybe it’s the inherent orderliness of a list or the fact that they’re so easy to consume in our otherwise hectic lives, but list posts are consistently the most popular kind of web content.