What the Hell is a Responsive Website? (It’s a thing you need right now)

Spend a few moments browsing any of the ever popular theme aggregation websites for a Wordpress theme and you'll see the same word over and over: responsive. This theme is responsive. Fully responsive. Now 50% more responsive! Okay, I made that last one up, but you get the point. Most themes are responsive these days and it's a major selling point for theme developers. But why is it so important that your website by responsive. In a nutshell, a responsive website is one that adapts to whatever device a user happens to be viewing that website on, be it a


The Editorial Calendar 101

Yesterday we talked about the value of consistent content (as opposed to tons of content) and today we'll talk about the most important tool in producing content... the editorial calendar. First, a few surprising facts about editorial calendars: 1. Many people do not have one and 2. Many people get all freaked out about the "editorial calendar" likes it's some sort of terrifying task involving filing forms in triplicate. Relax! It's a calendar. No, really. An editorial calendar is just a plan to remind you what you need to write about and when you need to do it. Basically, you're


Pinterest – Help!

Pinterest is one of the fastest growing social networks today. Do a little searching and you’ll find amazing factoids like “100% of consumers only buy things they see on Pinterest.” Okay, I’m exaggerating there, but you will find startlingly stats about how much consumers rely on Pinterest when making buying decisions and about how much time they spend on the network. So it’s a given – your business cannot ignore Pinterest.


Content is King… but So is Consistency

Content, content, content. Write a blog post, send it to Twitter, make a status update on Facebook, snap a pic with Instagram, and Pin it. It's "content marketing" after all, which means you need reams and rivers of content, everyday, all the time! Right? Not so. Content marketing is still marketing. Content exists in the service of business goals, period. If you're, let's say, a widget manufacturer, your primary goal is to make widgets and sell them. If you spend all of your time producing content instead of widgets, you end up with an empty widget warehouse (and an empty


SEO: Crossed I’s and Dotted T’s

How do you know who to trust when it comes to Search Engine Optimization (SEO)? People act like it’s complicated, but it’s not. Doing business online can be overwhelming at first, but it’s ultimately no different than any other type of commerce. Dot your i’s and cross your t’s and make sure you’re doing so in all areas of your business and you’re golden.