What the Hell is a Responsive Website? (It’s a thing you need right now)

Spend a few moments browsing any of the ever popular theme aggregation websites for a Wordpress theme and you'll see the same word over and over: responsive. This theme is responsive. Fully responsive. Now 50% more responsive! Okay, I made that last one up, but you get the point. Most themes are responsive these days and it's a major selling point for theme developers. But why is it so important that your website by responsive. In a nutshell, a responsive website is one that adapts to whatever device a user happens to be viewing that website on, be it a


The Editorial Calendar 101

Yesterday we talked about the value of consistent content (as opposed to tons of content) and today we'll talk about the most important tool in producing content... the editorial calendar. First, a few surprising facts about editorial calendars: 1. Many people do not have one and 2. Many people get all freaked out about the "editorial calendar" likes it's some sort of terrifying task involving filing forms in triplicate. Relax! It's a calendar. No, really. An editorial calendar is just a plan to remind you what you need to write about and when you need to do it. Basically, you're


Pinterest – Help!

Pinterest is one of the fastest growing social networks today. Do a little searching and you’ll find amazing factoids like “100% of consumers only buy things they see on Pinterest.” Okay, I’m exaggerating there, but you will find startlingly stats about how much consumers rely on Pinterest when making buying decisions and about how much time they spend on the network. So it’s a given – your business cannot ignore Pinterest.


Content is King… but So is Consistency

Content, content, content. Write a blog post, send it to Twitter, make a status update on Facebook, snap a pic with Instagram, and Pin it. It's "content marketing" after all, which means you need reams and rivers of content, everyday, all the time! Right? Not so. Content marketing is still marketing. Content exists in the service of business goals, period. If you're, let's say, a widget manufacturer, your primary goal is to make widgets and sell them. If you spend all of your time producing content instead of widgets, you end up with an empty widget warehouse (and an empty


SEO: Crossed I’s and Dotted T’s

How do you know who to trust when it comes to Search Engine Optimization (SEO)? People act like it’s complicated, but it’s not. Doing business online can be overwhelming at first, but it’s ultimately no different than any other type of commerce. Dot your i’s and cross your t’s and make sure you’re doing so in all areas of your business and you’re golden.


Mobile Social – Not Just for Kids Anymore

Reports about mobile internet usage skyrocketing are pretty old hat by now. For every single site build we do at Broad Street Network, responsiveness - the fancy word for how does it look on a smart phone and a tablet - is a chief consideration. The same is true with email marketing - the final test before clicking send is to look at the mail on multiple phones. "Mobile" was once it's own separate category of marketing activity, but now it's just a fact of life. You're doing mobile marketing if you're doing digital marketing. But a new report from GlobalWebIndex


The Basics of Social Media Management

You know your business needs to be engaged in social media. You definitely have a Facebook page for your business and you probably have a Twitter account. Now what? Many small business owners suffer from the “build it and they will come” syndrome where social media is concerned. They set up a Facebook page, add some photos, and wonder why they don’t get hundreds of likes. They join Twitter and follow hundreds of celebrities who each have thousands of users, but wonder why no one follows back. In short, business owners often feel that they built it and no one came. So


Twitter Basics: Using Twitter Lists

Twitter lists are a great tool to manage who you follow and track important users. Find out everything you need to know about Twitter lists and how to use them to drive your business.


The Magic of Buddy Marketing

Social media is all the rage, but don't forget your real world relationships. Learn how to make "Buddy Marketing" work for you and your business.