Pinterest is one of the fastest growing social networks today. Do a little searching and you’ll find amazing factoids like “100% of consumers only buy things they see on Pinterest.” Okay, I’m exaggerating there, but you will find startlingly stats about how much consumers rely on Pinterest when making buying decisions and about how much time they spend on the network. So it’s a given – your business cannot ignore Pinterest.
Social Media presence is critical to the success of your web site. Social Media posts drive traffic to your site without requiring you to spend advertising dollars on placements, can go viral and provide a bigger impact, and are easy to maintain once you’re in the habit.
Reports about mobile internet usage skyrocketing are pretty old hat by now. For every single site build we do at Broad Street Network, responsiveness - the fancy word for how does it look on a smart phone and a tablet - is a chief consideration. The same is true with email marketing - the final test before clicking send is to look at the mail on multiple phones. "Mobile" was once it's own separate category of marketing activity, but now it's just a fact of life. You're doing mobile marketing if you're doing digital marketing. But a new report from GlobalWebIndex
You know your business needs to be engaged in social media. You definitely have a Facebook page for your business and you probably have a Twitter account. Now what? Many small business owners suffer from the “build it and they will come” syndrome where social media is concerned. They set up a Facebook page, add some photos, and wonder why they don’t get hundreds of likes. They join Twitter and follow hundreds of celebrities who each have thousands of users, but wonder why no one follows back. In short, business owners often feel that they built it and no one came. So
Psst... want to know a secret that will help you get the most out of social media and make your social media presence easier to manage? We'll tell you the one secret social media professionals don't want you to know.
Make your social media campaigns more manageable by defining your social media style. Read on to find out what your social media style is.
Facebook is increasingly important for brands and business. Find out the 3 things you can do today to use Facebook to drive sales and grow your business.
You've got a Facebook profile or page! Now what? Find out the 4 things you need to do to make your Facebook profile or page effective.
The difference between a Facebook profile and a Facebook business page can be confusing. Find out why it's important to understand the difference.
Learn about the 4 types of content that are proven to engage your audience and help you convert browsers to consumers.
Managing a Twitter account can be time consuming. Fortunately there are some tools to help you manage Twitter with a minimal investment in time. Read on to see our recommendations.
Twitter lists are a great tool to manage who you follow and track important users. Find out everything you need to know about Twitter lists and how to use them to drive your business.
The best way to get Twitter followers is to follow strategic users. Find out what kind of users you should be following and how to find them on Twitter.
Everything you need to know about setting up an effective Twitter profile that will draw your customers and drive your business.
Social media is all the rage, but don't forget your real world relationships. Learn how to make "Buddy Marketing" work for you and your business.