Fact: More and more people are browsing the internet from a phone. Surprising fact: A significant portion of those people browse the web from their phones exclusively. Conclusion: You can’t afford not to have a mobile marketing strategy.
Running a website without paying attention to SEO is a little bit like opting to pay the cable bill over the electric bill. If you don’t adhere to the expectations of search engines, no one will ever find your website no matter how amazing it is.
While it might seem incredibly retro, email marketing is still one of the most effective marketing tools available in a digital marketing strategy. When done correctly email marketing can increase your audience, help you form meaningful relationships with your customers, and boost your sales.
Whether you need a ground up brand and identity design or a re-positioning or realignment of your current brand to match current goals, strong graphic design will help you put your best foot forward to your customers. A well designed website takes into account all aspects of your marketing strategies, the user’s experience, and your business goals.
The task of producing the content required to drive a successful social media marketing campaign and an effective content marketing strategy can get overwhelming really quickly. Your job is to run your business. While you’re doing that, Broad Street Network’s editorial services team will help you produce the content you need to make your marketing work.
Social media marketing is an important tool in reaching potential customers and forming meaningful and lasting relationships with them. Effective social media strategies start with clearly defined goals, target identification, and a flexible content plan that can be adjusted over time according to your audience’s behaviors and interests. And while social media can be powerful, the ever shifting landscape of social media can be confusing, difficult to navigate, and time consuming.
In order to competitively perform over time, your website and online systems must evolve with your business. Your site should remain in lockstep with the programs and strategies that you depend on to deliver results. As your business evolves so should the tools used to deliver your message, support your customers, find and engage with potential prospects and support your sales pipeline
An effective website is sized according to the financial and staff resources a company has available for all of it’s online efforts. In today’s landscape, online business development strategy often includes efforts that reach beyond a website into the “Distributed Web” to include social media, email, RSS feeds, content syndication, cross promotions, advertising partnerships, and mobile media.
An effective message is the cornerstone to effective communications. Effective messaging accurately gets the point across in a way that is easy to understand and remember while appropriately reflecting the values of the party delivering the message. Most importantly, an effective message creates the desired response from the recipient.
Are you having difficulties finding, engaging and converting your target audience? Struggling with a effective SEO strategy, Social media strategy, content strategy? Is your website your best salesman, your best customer service rep, your most ardent company evangelist? If you have answered no any of these, are not sure what it all means or how it can affect the success of your online efforts, Broad Street Network can help.