Business Strategy

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SEO, Social Media and Email Marketing for Small Business Websites

Having a successful business website requires more than publishing a simple list of your products and services. For your website to go beyond mere “online brochure” and help you drive sales, you must employ SEO, Social Media, and Email marketing strategies. Large companies and Fortune 500's use these strategies every day. Small business owners must learn to effectively deploy these kinds of tactics as well. SEO, Social Media, and Email Marketing may seem intimidating and confusing. At times, the details can be complicated and overwhelming, especially for small business owners. The Broad Street Network has solutions to these problems. We


Does Your Website Close the Deal?

Let’s say a customer walks into your shop and approaches your friendly and informative employee. He asks a question about your product or service and she politely gives him a detailed answer. Then, she turns and walks away, leaving your potential customer interested in buying but confused about how exactly to give you money. Would you praise your employee for a job well done? Or would you consider finding a new employee who could not only be polite and informative, but actually close the deal? Odds are your website behaves like this hypothetical employee. It’s attractive, informative, and provides useful information about